- Do your price lists need to be updated?
- Have you added or removed services and/or products?
- Has any of your contact information changed?
- Have you added any selling points since you last handed out your literature? (In my case, we built a stand-alone studio that has ZERO traffic because we are by appointment only, which is a definite upgrade from shooting portraits in the dining room, as we did a year ago.)
- Do you have updated or new graphics to add to your fliers, pamphlets, price lists, etc.?
- Do you need printer ink in the right colors so that you can accomplish what you need to do?
If you answered yes to one or more of these questions, you really need to think about making the changes and printing all of your literature a little earlier than a week before you need them, especially if you have a full time day job, like I do.
I had a printer driver issue yesterday, just when I needed to print out 50+ double sided, high-quality brochures on fancy, glossy brochure paper. It took me all of two hours to resolve the issue, but that was two hours that I lost. Now here I sit, in the studio, waiting for Johnny to get back with more ink, getting ready to print the remaining 32 brochures this evening, after having worked an 8 hour day at my full-time job.
I believe, if you look up the meaning of the word, "fragged" in the dictionary, you may very well see the following picture:
Yes, that's me, in more relaxed times. You might also find that image if you were to look up, "procrastinate," as well.
Lesson learned? Get it done as early as feasibly possible, even if you think it's only going to take a second. Guess what? Not only did I build a studio, the economy took a serious dive, and I eliminated some portrait packages, added some new ones, and pricing changed all the way around. Translation? All of my Info-Pak literature needed to be updated, as did my brochures.
Always expect the unexpected. My printer has never given me a lick of trouble. Until I needed 50 color, high quality brochures on a Sunday evening before I had to go back to the day job in the morning. Not a fun feeling.
Until next time, y'all! :)